Viola Private Equity, other venture capital firms invests $30 million in video ad company SundaySky

Photo: SundaySky
The company plans to use the $30 million to develop its SmartVideo ad tech.

A video marketing company has raised $30 million in financing.

The series D round was led by Viola Private Equity, a new investor in SundaySky. Viola was joined by existing investors, which include Carmel Ventures, Globespan Capital Partners, Comcast Ventures and NTT DOCOMO Ventures, the venture capital arm of Japan’s largest mobile operator. To date, SundaySky has raised $67 million.

“This funding underscores the maturity of the personalized video-engagement category and SundaySky’s leadership in it,” said Shmulik Weller, SundaySky co-founder and CEO, in a statement.

The company plans to use the $30 million to develop its ad technology, dubbed SmartVideo, to attract more clients.

Founded in 2007, SundaySky uses its proprietary technology to create targeted and personalized video ads for clients. The company, which generates videos by mining user data provided by its customers, said the videos are not intrusive.

“Over 90% of the users watch the videos all the way through because the messages are relevant to them,” said Weller.

Major brands including AT&T, Citigroup, Comcast and NTT DOCOMO Inc. use SundaySky’s ad technology to reach its customers.